Tata Motors Capture Increase Market Share In India Marketing Essay

Tata Motors Capture Increase Market Share In India Marketing Essay The acquisition of the two global brands- Jaguar and Land Rover acts in a crucial way to increase and develop the brand reputation and the quality of products for Tata Motors. It provides plenty of opportunity to the Indian consumer and the developing Indian automobile market can also help the launch of brands in the long-term. It can reap economies of scale through component sourcing and low cost engineering. Weakness: With different product portfolios for both brands it will be a challenging task ahead to market the same in the price sensitive Indian market. But this could be overcome through proper market research. Another concern is the diminishing image due to the continued losses and a de motivated work force due to the change in management. With right training and incentives and proper marketing strategies the company can convert these negatives to strengths. Opportunities: This launch is a great opportunity for the Indian customer and target the growing Indian market. Automobile market is developing in India and placed with launch of Nano, Tata Motors will be in a good position capture a larger share of the market. Threats: Increasing fuel prices combined with global meltdown will be a challenge for the company to stay afloat and over come the losses. In addition the strong competition can threaten the expected sales of the company. However the inherent financial and managerial strength of the conglomerate should be able to let the company withstand the challenges and move ahead. A danger that remains is that with the new ownership international brand loyalties may change and customers may move towards other models in the market. Ansoff Matrix: The Ansoff Matrix is an analytical tool that helps managers to devise their product and market growth strategies. It consists of four growth strategies namely- Market penetration, Market Development under new and existing and markets AND Product development, Diversification under new and existing products.  [2]   Ansoff Matrix- Existing product New product Existing market Market penetration This strategy mainly applies for those businesses that focus on selling existing products in the existing markets. It is a low- risk strategy and helps to increase the market share of itsà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ current products.  [3]   Product development This strategy involves businesses aiming to sell new products in existing markets. This strategy is also a reason for acquiring another company as the costs of starting another company can be saved and different types of customers can be catered. This strategy is also useful for businesses using brand expansion strategies.  [4]   New market Market Development This method serves for those businesses that apply the strategy of selling existing products into newer markets.  [5]  Such techniques are used by businesses that plan to expand their business and attain higher customer base. Diversification It refers to the high risk growth strategy that involves a business marketing new products in new markets. Parent companies can benefit from having a presence in a range of products and markets in different regions of the world.  [6]   Market Penetration- Tata could continue with the same strategy that it had adopted for the UK for the rest of world. The estate, coupe and open saloon models of Jaguar and the Freelander and Range Rover sport of Land Rover selling in the existing markets UK can help them to gain profits and increase in sales in other markets due to the reputation of the brands. For the new models that are planned to launch, promoting and advertising can be a good choice for the firms to maintain their position in the market and to attract more consumers and build customer loyalty. Tata Indica and other commercial vehicles like Tata Ace are examples of Tataà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s market penetration strategy that exist in the existing markets and are still earning them great profits. Market Development Tata Motors have applied this strategy to this launch plan as they are already beginning to sell the most famous and highly appreciated products of both the brands such as the XF, XK and XJ models of Jaguar and Defender, Discovery, Range Rover Sport and Range Rover models of Land Rover in the Indian market that is completely new for both the firms. Also, while the other long and short-term plans are being strategized, these products can help the firm to have a great introduction to the market and the reviews can help the business in planning for their future types of products. Establishing popularity and brand loyalty with successful products can be a good option for the firm to begin with in India. Product Development- Tata Motors are launching the smallest car the famed Tata Nano in the Indian markets which is a new product by the firm and launched in existing markets of India and other countries where Tata Motors operate. This car can be useful for the firm as they can easily generate profits through this product as well as their brand name. Also, the firm can compete with other businesses in the same market with the help of these products. Tata Starbus and Tata Xover are other new products that have been launched by Tata Motors in India and other existing markets of Tata Motors. Diversification- The new products planned by Tata Motors through the Jaguar and Land Rover brands can be categorized in diversification. The company plans of manufacturing hybrid, electric and bio-fuels based and environmental friendly cars with the help of latest technology through both of these brands which can be useful in boosting the brand image of the firm. Also, there may be an increase in the profits of the firm as the hybrid cars are said to be the future of automobiles in order to save the earth from pollution. These new products launched in the new markets of India and others can be termed as diversified strategy of the firm. Tata Nano can also be included in this strategy as it is also a new product and is planned to be launched into new markets of African and Asian countries. Asset led marketing: Asset led marketing is a strategy that is adopted by the business for the sales of their products or services. Here, the firm uses its intangible assets for introducing a new product in the market. Tata Motors is a well-established and well-known firm and a part of the parent company Tata and Sons. Thus, in order to launch its products or services in the market and start off with immediate sales and profits, Tatas can use this which may even be applicable for launching the two automobile brands. Tata Motors have been in the news for past several months due to the launch of the worldà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s cheapest car in India- Tata Nano manufactured by their own company. Simultaneously launching two brands can help Tatas in gaining a lot of customer attention and thus a larger customer base. The well established and elegant brands with the giant prestige of Tata Motors can help the firms in garnering huge amounts of profits and gaining control over their competitors. Evaluation : The biggest advantage of this acquisition is that the firm might see an increase in sales of the cars due to both firmsà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ worldwide luxury brand reputation and also due to the services and quality provided by the cars. But at the same time, the number of competitors in the booming automobile market of India has increased and finding their way out to satisfy the customers with different marketing strategies can be very costly for the firm. Tata Motors can implement various strategies such as advertising and also, various schemes can be used which guarantee consumer satisfaction and can also prove to be a part of customer attraction. These strategies can prove to be useful in boosting the brand image and the sales of the company as well. Short- term problems faced by the firm may be the recovering of the costs that has been put into the acquisition and the launch of Jaguar and Land Rover cars. The high manufacturing costs of Tata Motors, Jaguar and Land Rover might prove to be another reason for the losses in the accounts of the Tata Motors. The long-term problems can be an increase in competition as the Indian automobile market is developing at a rapid rate. If the company suffers losses, then there might be the need for job redundancies, thus leading to worker de-motivation. Conclusion: To conclude, the acquisition of Jaguar and Land Rover brands may be risky due to the global slowdown but Tata Motors with its brand name and established presence in India can succeed in the long run. Tata Group, a huge multinational giant worldwide can capitalize through cross-subsidization. I think that by promoting the products and launching it along with Tata Nano will be useful as each can be a backup for the other in the future. The workforce can be motivated through good learning experience as they may have access to the technology used in manufacturing these premium cars but at the same time, if the products fail to create a mark on customers, the workers may feel insecure as job redundancies may be adopted by Tata Motors to struggle with their own financial portfolio. Bibliography- http://uk.reuters.com/article/idUKTRE55R0LK20090628?pageNumber=2virtualBrandChannel=0 http://www.autoblogs.in/2009/06/tata-jaguar-land-rover-launch-india.html http://free-sms-mms.blogspot.com/2009/06/tata-jaguar-land-rover-launched-in.html http://www.zeenews.com/news542730.html http://sify.com/finance/fullstory.php?id=14790692 http://www.businessworld.in/index.php/In-The-News/Rough-Roads-Ahead.html http://business.outlookindia.com/inner.aspx?articleid=1225subcatgid=611editionid=36catgid=44 http://www.tata.in/media/reports/inside.aspx?artid=r8CuZiHSZ2o= http://money.rediff.com/companies/tata-motors-ltd/10510008/profit-and-loss http://www.moneycontrol.com/financials/tatamotors/profit-loss/TM03 http://www.moneycontrol.com/financials/tatamotors/balance-sheet/TM03 http://www.moneycontrol.com/financials/tatamotors/ratios/TM03 http://en.wikipedia.org/wiki/Tata_Motors

Carrion by Baudelaire in Modern Period

The life of Charles Baudelaire does not fall exactly within the period when modern style dominated in art. Living between 1831 and 1867 Baudelaire caught only the rise of modernist tendencies in literature, and it can be observed that he played an important role in the development of modern style. His writings, which were pretty scandalous for the time obviously bear features of modern style. This paper aims to demonstrate how Baudelaire’ rhymes are related to modernism, using his poem â€Å"Carrion† as an example.The distinctive features of modernist art are its symbolic nature, profound personal approach and fancy forms of outside reflection, which can sometimes be even shocking. Logical ties inside the artwork are unevident and every person is allowed to form own original opinion about it. An artwork often represents a sort of transcendent form, and it often does not really mean that, what it appears to be at first sight. Combined with sharp contrasts this forms the identity of modern style .Applying the described principled to Baudelaire’s verse it is firstly necessary to turn to symbolism. The poet actually described a rather disgusting thing – a corpse of an animal rotting near the road. That what was a taboo for artists of previous epoch and would never be aesthetic for them is described by Baudelaire with some sickly passion: The flies swarmed on the vulva, where The hordes of blackness writhed The maggots like a river, on Those rags that seemed to live.But this caused him to start thinking of beauty and its fate and even compare his sweetheart to this rotting body: And even you will come to this, This horrible infection This is a perfect example of shocking expression of the artistic idea and unobvious ties, for further Baudelaire relates the dead body to the idea or eternal beauty, which will forever live in a spiritual world: So tell them! Tell the worms for me, The ones who'll kiss and eatThat I have kept your faith divin e, My decomposing sweet! Actually the idea, that bodily beauty is temporary and spiritual beauty surpasses the bodily one is not new. Baudelaire’s merit is not in the invention of idea, but in finding new forms for its expression. Perhaps the readers would be â€Å"getting sleepy from the corpse's rank perfume† like a woman in the poem, after all, as in any modernist artwork, the reader is allowed to form a personal opinion.The poem is exclusively author’s view of the world which a reader can get acquainted with. Such withdrawal from universalism in art and providing insights into own ideas is one of the key elements of modern art. Works cited: 1. Bradbury, Malcolm, & James McFarlane (eds. ), Modernism: A Guide to European Literature 1890–1930 Penguin, â€Å"Penguin Literary Criticism† series, 1978 2. Charles Baudelaire. Carrion. Translated by C. S. Thompson. Available at: http://www. noctiviganti. com/books_flowers_carrion. html

Revisiting the Stanford Prison Experiment Essay

This is a critique of an article published in Chronicle of Higher Education, (v53 n30 pB6 Mar. 30, 2007) on â€Å"Revisiting the Stanford Prison Experiment: a Lesson in the Power of Situation† by Philip G. Zimbardo. This article discusses issues related to how good people can turn bad. SUMMARY In this article, Zimbardo looks at his previous social experiment on physical abuse in prison and discusses the issues related to the psychological effects of becoming a prisoner or prison guard, the social power of groups, and how people would behave if they were brought into direct confrontation; whether it would turn good people bad. The author discusses his past social experiment on physical abuse in prison that was conducted in the basement of the Stanford Psychology department. PROBLEM SPECIFIED IN THE ARTICLE One of many of studies in psychology, the Stanford Prison Experiment reveals from its usual set point, the extent to which human behavior can be transformed and are readily accepting a dehumanized conception of others. â€Å"Even to readily accepting a dehumanized conception of others, as ‘animals,’ and to accepting spurious rationales for why pain will be good for them,† (Zimbardo, 2007, p. 4). The Stanford Prison Experiment is compared to the Abu Ghraib situation, and also discussed are the implications of this research to the criminal justice system. The problems specified in the article addresses the social power of groups and as to whether a person  could be influenced to exert power over someone else. The experiment called for twenty-four student participants to act as either a prisoner or a guard in the â€Å"prison† basement,† (Zimbardo, 2007, para 5). After the first day, the guards exercised their powers with increasing authority, forcing the prisoners to do things like making them say abusive things to each other and forcing them to participate in sexual perversion. The experiment was getting out of hand; Zimbardo himself was engrossed in his role. The problem with this experiment was that Zimbardo should have appointed someone with oversight over the whole project, in which could be terminated immediately if things were to go bad. This did not happen. Zimbardo was not only over the experiment, but he played the role of prison superintendent, but nobody to watch over him. STANFORD PRISON EXPERIMENT COMPARED TO THE ABU GHRAIB SITUATION In the Abu Ghraib situation, U.S. soldiers abused Iraqi prisoners, in which were stripped, and forced to wear bags over their heads, and were sexually humiliated. The guards would laugh and mock the prisoners while taking pictures of them in degrading positions. This abuse is similar to what took place in the Stanford Prison Experiment but in Stanford, the experiment was ended when it became known that the student guards were starting to do this to the student prisoners, unlike that of Abu Ghraib. ANALYSIS OF THE DATA The experiment was to last fourteen days but it was an outsider that made Zimbardo realize that he had gone too far. â€Å"That powerful jolt of reality snapped back into my senses. I agreed that we had gone too far, that whatever was to be learned about situational power was already indelibly etched on our videos, data logs, and minds,† (Zimbardo, 2007, p. 3). A colleague and fellow psychologist, Christina Maslach came to visit the mock prison and became very upset at what she witnessed. She seen the emotional breakdown of the prisoners, who were â€Å"lined up with bags over their heads, their legs chained, and guards shouting abuses at them while herding them to the toilet, † (Zimbardo, 2007, p. 3). Christina became very upset, and  yelled, â€Å"It is terrible what YOU are doing to those boys,† (Zimbardo, 2007, p. 4). Zimbardo realized what he had become in his newfound role and put an end to the experiment early on day 6. The criminal-justice system largely ignores situational forces and focuses primarily on individual defendants and their state of mind. Other factors should be considered by the criminal-justice system, such as what made them want to apply physical, psychological, and emotional abuse to the prisoners. AUTHOR’S CONCLUSIONS The author claims that people alone are incapable of criminal culpability. After reviewing the videotapes, Zimbardo argues â€Å"like the horrible behavior brought out by my experiment in good, normal young men, the situation and the system creating it also must share in the responsibility for illegal and immoral behavior,† (Zimbardo, 2007, p. 4). I am in agreement with the author in that the situation and the system creating it must also share in responsibility for illegal and immoral behavior because of the pressures of groupthink. CONCLUSION The Stanford Prison Experiment came about because at that time, social-science research did not have any studies with the direct confrontation of good versus evil against the forces inherent in bad situations. Psychologist Philip Zimbardo wanted to create a situation in a controlled experimental setting with â€Å"a host of variables, such as role-playing, coercive rules, power differentials, anonymity, group dynamics, and dehumanization, (Zimbardo, 2007, p. 1). The author wanted to know who would win if brought into direct confrontation; good people or an evil situation. References Zimbardo, P. G. (2007). Revisiting the Stanford Prison Experiment: a Lesson in the Power of Situation. _The Chronicle of Higher Education_, 53(30). Retrieved from http://go.galegroup.com/ps/i.do?id=GALE%7CA161992127&v=2.1&u=oran95108&it=r&p=AONE&sw=w.

The Grapes Of Wrath By John Steinbeck - 1500 Words

The Grapes of Wrath is a great example of the historical events that have happened in America. The book focused of the things that took place in the 1930s when the book was written. Steinbeck focuses on three main events that took place and they were the Depression, Dust Bowl, and the New Deal. All of these things have had a great impact on everyone’s life that have survived through the great ordeals. This book let you in on what the people went through in the 1930s and how they moved on from it. Steinbeck started the book of with an introduction of what was coming from the people that lived in Oklahoma. The biggest Dust Bowl has hit the city and people who live there have no clue as to home they will get their families out of this hard ship. Every man didn’t know if he could get his family passed this problem. A lot of families lived on farms and the Dust Blow killed all of their crops. With dead crops covered in dust, the farmers had nothing to sell. So the farmers had to try and figure out what they were going to do. â€Å"The dust from the roads fluffed up and spread out and fell on the weeds beside the fields, and fell into the fields a little way. now the wind grew strong and hard and it worked at the rain crust in the corn fields. Little by little the sky was darkened by the mixing dust, and the wind felt over the earth, loosened the dust, and carried it away. The wind grew stronger. The rain crust broke and the dust lifted up out of the fields and drove gray plumes intoShow MoreRelatedThe Grapes Of Wrath By John Steinbeck Essay1622 Words   |  7 Pages The Grapes of Wrath John Steinbeck, widely viewed as one of the most finest and powerful American writer, born to a middle-class family in 1902 in the Salinas Valley of California. Steinbeck is a writer who often spoke for the people. 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